Fleetwood Town are proud to unveil our refreshed visual identity for the new season, inspired by the places, history and character of the town we call home. Building on the club identity introduced in 2024, the new creative direction retains the familiar look that has become synonymous with the club over recent seasons, while giving it a fresh and distinctly local character for the upcoming campaign. At the heart of the identity is a collection of hand drawn illustrations celebrating some of Fleetwood’s most recognisable landmarks. These drawings will feature throughout the club’s social media content, online graphics and stadium branding, ensuring the town is represented wherever the branding is seen. Among the locations brought to life are Fleetwood Market, Marine Hall and the Mount, alongside the lighthouses that have long stood proudly on the Esplanade. Jacinta, the town’s iconic fishing trawler, also features as a nod to Fleetwood’s rich maritime heritage and the industry that helped shape the community. The artwork reaches beyond the town’s best known landmarks, taking inspiration from the pubs, local attractions and familiar streets found across Fleetwood, even including the pubs Lord Street. Together, these details create an identity that feels unmistakably Fleetwood, not simply through its name and colours, but through the places that hold meaning for the people who live here. The new direction arrives as the club begins an exciting chapter under manager Matt Lawlor. Deeply rooted in the town, Lawlor understands what Fleetwood represents and is determined to carry that identity into everything he and his team do. That connection made the thinking behind the new season’s look a natural one. As the club moves forward, it was important that its visual identity reflected the same sense of pride, belonging and local representation that will underpin this new era. This is not a departure from the identity established in 2024. It is an evolution of it, preserving a recognisable Fleetwood Town style while introducing new details that bring the club even closer to its surroundings. Speaking about the new branding, Head of Media and Marketing Rob Paddock said: “We are incredibly proud to launch the club’s new branding for the 2026/27 season. “When we introduced our new visual identity at the beginning of 2024, we were excited about the creative direction we had chosen. Looking back at how it has developed over the last three years, and seeing the response from supporters both in Fleetwood and further afield, has made us even prouder. “This new look gives us another opportunity to represent the town we call home. We can take Fleetwood with us on the road, keep it at the heart of our home games and celebrate it every day across our social media channels. “Our branding is something we care deeply about, and this new creative direction strengthens the connection between the football club, its supporters and the place we are all proud to call home.” Every illustration tells part of the town’s story. Collectively, they celebrate the landmarks, heritage and everyday places that give Fleetwood its unique character. A familiar identity, refreshed for a new campaign, carrying Fleetwood with it at every step. Next fixture: vs Tranmere (away, 2027-02-27) (11th in the table).