Fleetwood Town Football Club have renewed their sleeve sponsorship deal with Broadway Insurance Partners for the 2026/27 season. The announcement was made by the club on Wednesday, 09 September 2026, confirming the specialist insurance broker's branding will feature on the sleeves of the first-team's home, away, and third shirts.
Commercial Manager Sam Heaney expressed his satisfaction with the continued collaboration. "We’re delighted to welcome Broadway Insurance Partners back for a second season as our official sleeve sponsor," Heaney said. "Broadway are a fantastic business with a strong reputation for delivering an exceptional service to their clients, and we’re looking forward to developing the partnership even further throughout the 2026/27 season."
What does the sponsorship renewal involve?
The renewal extends a commercial relationship that was first established for the 2025/26 campaign. Broadway Insurance Partners, which provides bespoke risk management and insurance solutions to businesses and high-net-worth individuals across the UK, will maintain a prominent presence on the club's playing kits. This continuity offers the club stable commercial revenue as they prepare for the new League Two season, following a 15th-place finish last term with 61 points.
For Broadway, the deal represents an ongoing commitment to community engagement and brand visibility in the North West. The partnership is a typical example of how lower-league clubs build long-term relationships with local and regional businesses to support their operations.
How does this fit with Fleetwood's current position?
The sponsorship news arrives as the club reflects on the 2025/26 season and plans for the future. Fleetwood Town ended the last campaign in 15th place in England League Two, having recorded 15 wins, 16 draws, and 15 losses from their 46 games. Their goal difference was a narrow minus one, having scored 57 goals and conceded 58. Their final five matches yielded a form of draw, draw, draw, win, loss.
This mid-table finish left them 26 points behind the champions, Bromley. Securing consistent commercial partnerships like this one is important for providing the financial platform to improve on that standing. Fans can track the club's progress in the new season via the official standings page.
What is Broadway Insurance Partners?
Broadway Insurance Partners is a specialist independent insurance broker. The firm focuses on creating tailored risk management and insurance solutions for a client base that includes UK businesses and high-net-worth individuals. Their decision to renew the sleeve sponsorship indicates a positive assessment of the value derived from their initial season aligned with Fleetwood Town.
Such partnerships often extend beyond simple logo placement, potentially involving corporate hospitality, community initiatives, and joint marketing efforts. The club's commercial team, led by Sam Heaney, will be tasked with exploring these avenues to maximise the relationship's benefit for both parties.
What comes next for Fleetwood Town?
With the 2026/27 season on the horizon, the confirmed sponsorship provides one piece of off-field stability. The club's focus now shifts entirely to on-pitch preparations. Supporters can monitor the squad's composition and any further developments through the club's official squad list.
The new deal ensures Broadway Insurance Partners' logo will be seen on the shirts throughout the entire league campaign, starting with the opening fixtures. The partnership is now set to run until at least the end of the 2026/27 season.
